https://madeleinegrandbois.com Madeleine Grandbois Fri, 02 Aug 2024 16:08:46 +0000 https://madeleinegrandbois.com en https://madeleinegrandbois.com/About Thu, 27 Oct 2016 03:37:32 +0000 Madeleine Grandbois https://madeleinegrandbois.com/About With experience ranging from lipstick to linemen, I'm a Creative Director by trade and a maker at heart. My career is as unconventional as I am - and I'm looking for partners and storytellers who aren't afraid to do things differently.&nbsp; A few folks I’ve worked with... <img width="3500" height="3500" width_o="3500" height_o="3500" data-src="https://freight.cargo.site/t/original/i/73ba1baa3495d41ece0d0895276d22093838b20ea2a6aa87b2a4847457c6f298/Logos.png" data-mid="181877259" border="0" src="https://freight.cargo.site/w/1000/i/73ba1baa3495d41ece0d0895276d22093838b20ea2a6aa87b2a4847457c6f298/Logos.png" /> https://madeleinegrandbois.com/TNF Fri, 02 Aug 2024 15:32:03 +0000 Madeleine Grandbois https://madeleinegrandbois.com/TNF TNF - Mountain Gore Social First Small budget, big impact. By crafting an influencer-first streetwear campaign that leaned heavily on the Gorpcore community,&nbsp; focusing on the intersection of sport and culture, and tapping the cool factor of one of the most iconic products from TNF - we created the most viral piece of content to date - with over 4MM views (and counting).&nbsp;By combining influence and product benefits, we were able to craft a compelling story with no words necessary. &nbsp; Stills of Japanese content creators captured in the streets of Tokyo paired alongside the social film content to ensure commerical needs were met for ecom and in-store executions.&nbsp;Print, Stills, Film | Digital + Social | InStore <img width="1956" height="1090" width_o="1956" height_o="1090" data-src="https://freight.cargo.site/t/original/i/31ed9932d794b3290d6d75c9ba224e65af92136e2d38e47cae0ce5186f2b9034/Screenshot-2024-08-02-at-09.06.28.png" data-mid="215722766" border="0" src="https://freight.cargo.site/w/1000/i/31ed9932d794b3290d6d75c9ba224e65af92136e2d38e47cae0ce5186f2b9034/Screenshot-2024-08-02-at-09.06.28.png" /> https://madeleinegrandbois.com/UnderArmour Fri, 02 Aug 2024 16:08:46 +0000 Madeleine Grandbois https://madeleinegrandbois.com/UnderArmour UnderArmour - Ecom Creative Direction + Production&nbsp;Refresh Refreshed and reimagined the UnderArmour Ecommerce product imagery with a refreshed approach to styling, casting, lighting, motion and attitude to better align with global campaign strategies.&nbsp;Digital Ecom <img width="1958" height="1106" width_o="1958" height_o="1106" data-src="https://freight.cargo.site/t/original/i/6f00c2905aa9c7cb009ce1f8992000dfe3e3dfae5205b2bc38865bef83d4ddba/Screenshot-2024-08-02-at-09.06.11.png" data-mid="215722808" border="0" src="https://freight.cargo.site/w/1000/i/6f00c2905aa9c7cb009ce1f8992000dfe3e3dfae5205b2bc38865bef83d4ddba/Screenshot-2024-08-02-at-09.06.11.png" /> https://madeleinegrandbois.com/Fender Tue, 17 Aug 2021 20:07:09 +0000 Madeleine Grandbois https://madeleinegrandbois.com/Fender Fender - Make Some Noise Our love affair with music knows no bounds - and from adolescence to adulthood, there’s no right time to start playing. That simple truth has inspired generations to pick up a Fender and make some noise. Through this campaign, we follow that relationship through time while also celebrating a diverse culture of players.&nbsp;Film | Digital + Social | In-Store&nbsp; https://madeleinegrandbois.com/Obe Tue, 17 Aug 2021 20:01:50 +0000 Madeleine Grandbois https://madeleinegrandbois.com/Obe obé - obé No _____ obé is a platform and community thriving under the most unintended of circumstances. But what happens after the dust settles and we return to our originally scheduled programming? This film project celebrates the new normal that is your fitness routine - an out-of-body experience made manifest on your terms. From studio to street and sculpt to strength, obé brings world class trainers to your connected device wherever you are. Film | Digital + Social https://madeleinegrandbois.com/Homepage Tue, 17 Aug 2021 15:28:49 +0000 Madeleine Grandbois https://madeleinegrandbois.com/Homepage https://madeleinegrandbois.com/Bumble Thu, 01 Jul 2021 19:50:58 +0000 Madeleine Grandbois https://madeleinegrandbois.com/Bumble Bumble - Full Disclosure Let’s face it, we’re polarized. Now, more than ever, the spectrum of cultural, political, and sexual norms we choose to celebrate often shape our identity. And with the gravity of those norms constantly evolving it’s increasingly difficult to find that special someone who shares your every attitude. Can we look past the inconsistencies? When is the right time to talk about these topics? And how do we have a productive conversation about them? Through this content series we navigated the uncommon to define what it means to find equilibrium in modern romance.Copywriting | Content Creation | Creative Direction | Digital + Social I Don't Want To Get Married I'm In Debt I Have A Mental Health Diagnosis https://madeleinegrandbois.com/Bragg-Live-Foods Thu, 05 Nov 2020 20:59:30 +0000 Madeleine Grandbois https://madeleinegrandbois.com/Bragg-Live-Foods One hundred years of research into one tiny pill.&nbsp;Bragg - Easy as ACV Your day one Apple Cider Vinegar. Made with the mother and here to keep your immune system on point. Bragg is back, baby. To be fair, it never left, but a long overdue facelift felt imperative a new generation of healthy humans. With 100 years of history, these supermarket staples needed a modern twist. Edgy, in your face copy and saturated brand colors made for a fun reintroduction to pantries across the country.&nbsp; Branding | Website Design | POP | Print | Outdoor | Digital + Social <img width="1340" height="1005" width_o="1340" height_o="1005" data-src="https://freight.cargo.site/t/original/i/46baeec7e1caf2d4bee3aea7e1621a5f716633cd6a4957916c2dca0ca742e17f/2130bg_03_Orange_Product-157-R3_1340_c.jpg" data-mid="119211795" border="0" src="https://freight.cargo.site/w/1000/i/46baeec7e1caf2d4bee3aea7e1621a5f716633cd6a4957916c2dca0ca742e17f/2130bg_03_Orange_Product-157-R3_1340_c.jpg" /><img width="5333" height="4000" width_o="5333" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7e8a6898dca4297d817e682ae70660ce09ac1dc842493ae67f83f921d0d5c866/2130bg_05_Red-42__FPO.jpg" data-mid="119212971" border="0" src="https://freight.cargo.site/w/1000/i/7e8a6898dca4297d817e682ae70660ce09ac1dc842493ae67f83f921d0d5c866/2130bg_05_Red-42__FPO.jpg" /><img width="5333" height="4000" width_o="5333" height_o="4000" data-src="https://freight.cargo.site/t/original/i/e61d7fa9bd86498faaa805d0c28a99413c331a795faeea92c4611725599a487d/2130bg_04_Orange_Model-25__FPO.jpg" data-mid="119212973" border="0" src="https://freight.cargo.site/w/1000/i/e61d7fa9bd86498faaa805d0c28a99413c331a795faeea92c4611725599a487d/2130bg_04_Orange_Model-25__FPO.jpg" /> <img width="5333" height="4000" width_o="5333" height_o="4000" data-src="https://freight.cargo.site/t/original/i/eb0110d3bd17ecf3b5419a56d9e100851913c242c5cf203ad0e59f59990e994b/2130bg_02_Green-129__FPO.jpg" data-mid="119212972" border="0" src="https://freight.cargo.site/w/1000/i/eb0110d3bd17ecf3b5419a56d9e100851913c242c5cf203ad0e59f59990e994b/2130bg_02_Green-129__FPO.jpg" /><img width="5333" height="4000" width_o="5333" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1106c3e07154234c837720e4e2de00afc20b5bb9707f246f2eae3c284325c686/2130bg_06_Yellow-72__FPO.jpg" data-mid="119212970" border="0" src="https://freight.cargo.site/w/1000/i/1106c3e07154234c837720e4e2de00afc20b5bb9707f246f2eae3c284325c686/2130bg_06_Yellow-72__FPO.jpg" /> <img width="1340" height="859" width_o="1340" height_o="859" data-src="https://freight.cargo.site/t/original/i/287d3a458c3caeb50c0cc3d941eca894f39712280ed81c386d3352d273d7d20d/Screen-Shot-2021-06-14-at-3.30.29-PM_1340_c.png" data-mid="119686700" border="0" src="https://freight.cargo.site/w/1000/i/287d3a458c3caeb50c0cc3d941eca894f39712280ed81c386d3352d273d7d20d/Screen-Shot-2021-06-14-at-3.30.29-PM_1340_c.png" /> <img width="670" height="902" width_o="670" height_o="902" data-src="https://freight.cargo.site/t/original/i/2ee45f6677da84d6b1242e71858a6043ed1949074c2a1a20236a7fa9425993e3/Screen-Shot-2021-06-14-at-3.30.44-PM_670.png" data-mid="119686698" border="0" src="https://freight.cargo.site/w/670/i/2ee45f6677da84d6b1242e71858a6043ed1949074c2a1a20236a7fa9425993e3/Screen-Shot-2021-06-14-at-3.30.44-PM_670.png" /><img width="670" height="900" width_o="670" height_o="900" data-src="https://freight.cargo.site/t/original/i/944c72e0a512866980003f0b43a24d1a236bb234487d8d186ee8786ce9426a09/Screen-Shot-2021-06-14-at-3.30.35-PM_670.png" data-mid="119686696" border="0" src="https://freight.cargo.site/w/670/i/944c72e0a512866980003f0b43a24d1a236bb234487d8d186ee8786ce9426a09/Screen-Shot-2021-06-14-at-3.30.35-PM_670.png" /> https://madeleinegrandbois.com/SZENT Wed, 26 Feb 2020 23:43:40 +0000 Madeleine Grandbois https://madeleinegrandbois.com/SZENT SZENT The first of its kind, SZENT is pure water innovated. A beverage built out of necessity, SZENT harnesses the power of your sense of smell to influence taste without compromising your health. A flavored beverage without the flavoring. With the not so simple addition of our highly patented scent ring and cap, we've created a new category in the beverage world. After raising nearly 4 million dollars to create, manufacture, patent and launch the product we are now in market and have a current valuation of $20M.Identity | Product R+D | Product Design | Website Design | POP | Print | Film | Outdoor | Digital + Social <img width="2179" height="1173" width_o="2179" height_o="1173" data-src="https://freight.cargo.site/t/original/i/e290fbb030d381e9f190c9134d1d9a528e254d21f18751fe3d342f47dfbf3765/Bottle_CoreLineup_Still.jpg" data-mid="116662230" border="0" src="https://freight.cargo.site/w/1000/i/e290fbb030d381e9f190c9134d1d9a528e254d21f18751fe3d342f47dfbf3765/Bottle_CoreLineup_Still.jpg" /> <img width="1310" height="988" width_o="1310" height_o="988" data-src="https://freight.cargo.site/t/original/i/36446b141bbcbdac5b4275ca6b7036be8a827899727ed341f46ed9f243fc3970/Screen-Shot-2020-02-26-at-5.39.50-PM.png" data-mid="116662231" border="0" src="https://freight.cargo.site/w/1000/i/36446b141bbcbdac5b4275ca6b7036be8a827899727ed341f46ed9f243fc3970/Screen-Shot-2020-02-26-at-5.39.50-PM.png" /> <img width="1298" height="998" width_o="1298" height_o="998" data-src="https://freight.cargo.site/t/original/i/c4c35af9df5954bcb00b5499300e4bd9c9b02aaab1df3621440126211c916dee/Screen-Shot-2020-02-26-at-5.39.12-PM.png" data-mid="116662232" border="0" src="https://freight.cargo.site/w/1000/i/c4c35af9df5954bcb00b5499300e4bd9c9b02aaab1df3621440126211c916dee/Screen-Shot-2020-02-26-at-5.39.12-PM.png" /> <img width="1508" height="1170" width_o="1508" height_o="1170" data-src="https://freight.cargo.site/t/original/i/6cd94d0654e80e36f47b42db8c45b50b66e74c7a6c25de5f72825a0b264921ea/Screen-Shot-2020-02-26-at-5.41.50-PM.png" data-mid="116662233" border="0" src="https://freight.cargo.site/w/1000/i/6cd94d0654e80e36f47b42db8c45b50b66e74c7a6c25de5f72825a0b264921ea/Screen-Shot-2020-02-26-at-5.41.50-PM.png" /> <img width="1452" height="1206" width_o="1452" height_o="1206" data-src="https://freight.cargo.site/t/original/i/ebbe2c9303470096864c415701a611851b7894e44514626631c8d1aa0f36502c/Screen-Shot-2020-02-26-at-5.42.15-PM.png" data-mid="116662234" border="0" src="https://freight.cargo.site/w/1000/i/ebbe2c9303470096864c415701a611851b7894e44514626631c8d1aa0f36502c/Screen-Shot-2020-02-26-at-5.42.15-PM.png" /> https://madeleinegrandbois.com/Plus-Products Mon, 12 Aug 2019 22:25:52 +0000 Madeleine Grandbois https://madeleinegrandbois.com/Plus-Products Find Your Just Right Plus Products was already the #1 edible brand in the US before they spent a single dollar on marketing. But with the legislation finally tipping in their favor, it was time for a brand facelift on all product options and their first ever national CBD campaign, and THC focused campaign in California. With a goal of humanizing and normalizing the folks who can benefit from both CBD and THC we created a campaign based on portraiture and how the products can enhance the everyday instead of the need to escape. Branding | Packaging | Content | Print | Outdoor | Social + Digital PLUS THC 30 from madeleine grandbois on Vimeo. PLUS THC 15 from madeleine grandbois on Vimeo. <img width="1004" height="1212" width_o="1004" height_o="1212" data-src="https://freight.cargo.site/t/original/i/1654b99c231722891923eb58557f24356091b5cba12d69b7fef9ec4c2f26dcf9/Screen-Shot-2019-08-12-at-5.22.24-PM.png" data-mid="116662236" border="0" src="https://freight.cargo.site/w/1000/i/1654b99c231722891923eb58557f24356091b5cba12d69b7fef9ec4c2f26dcf9/Screen-Shot-2019-08-12-at-5.22.24-PM.png" /> <img width="960" height="585" width_o="960" height_o="585" data-src="https://freight.cargo.site/t/original/i/6ab7b381d046a04990e79230857f65d36b8c834b9b996010981e048d147e73bb/PlusBB_3.jpg" data-mid="116662238" border="0" src="https://freight.cargo.site/w/960/i/6ab7b381d046a04990e79230857f65d36b8c834b9b996010981e048d147e73bb/PlusBB_3.jpg" /> <img width="960" height="585" width_o="960" height_o="585" data-src="https://freight.cargo.site/t/original/i/2eef5bee590eb87b5039fc1cf35fb91f5539e9715774d57f99ce7fde8c78bab8/PlusBB_2.jpg" data-mid="116662239" border="0" src="https://freight.cargo.site/w/960/i/2eef5bee590eb87b5039fc1cf35fb91f5539e9715774d57f99ce7fde8c78bab8/PlusBB_2.jpg" /> <img width="960" height="585" width_o="960" height_o="585" data-src="https://freight.cargo.site/t/original/i/fe8f786d867ce888b29606bbf49041cd77cfda7309e2361909b18519e766333c/PlusBB_1.jpg" data-mid="116662240" border="0" src="https://freight.cargo.site/w/960/i/fe8f786d867ce888b29606bbf49041cd77cfda7309e2361909b18519e766333c/PlusBB_1.jpg" /> <img width="2038" height="1220" width_o="2038" height_o="1220" data-src="https://freight.cargo.site/t/original/i/f52054a8874d6dd439773158a71291b4697e5707f9a08c9ff4cd772e62cea29b/Screen-Shot-2019-08-12-at-5.22.16-PM.png" data-mid="116662237" border="0" src="https://freight.cargo.site/w/1000/i/f52054a8874d6dd439773158a71291b4697e5707f9a08c9ff4cd772e62cea29b/Screen-Shot-2019-08-12-at-5.22.16-PM.png" />