Madeleine Grandbois
Creative Director 

UNIQLO is a brand brimming with style and substance. But something was missing. An emotional connection. One that bonds us beyond form and function. Through this seasonal campaign we created a movement that refuses a divisive world, recognizing that we all share a common thread - a universal desire to Unfit In and be Uniqlo.

Film | Print | Outdoor | Digital + Social

Los Angeles, Calif.