Plus Products was already the #1 edible brand in the US before they spent a single dollar on marketing. But with the legislation finally tipping in their favor, it was time for a brand facelift on all product options and their first ever national CBD campaign, and THC focused campaign in California. With a goal of humanizing and normalizing the folks who can benefit from both CBD and THC we created a campaign based on portraiture and how the products can enhance the everyday instead of the need to escape.
Branding | Packaging | Content | Print | Outdoor | Social + Digital
PLUS THC 30 from madeleine grandbois on Vimeo.
PLUS THC 15 from madeleine grandbois on Vimeo.
