Madeleine Grandbois
Creative Director 
Michael M Fine Jewelry

From an identity facelift to modernized product offerings, Michael M was an old school Los Angeles diamond district staple with a fresh new perspective and a desire for change. New ownership allowed a once stagnant brand to move into the new millenia and #BreakTradition. Creating a niche in the luxury jewelry space isn’t an easy feat, but when they stepped away from the traditional role of engagement ring provider and allowed for their pieces to be part of a daily outfit necessity the brand went from boring to breakthrough. 

Identity | Website Design | POP | Print | Outdoor | Digital + Social
Los Angeles, Calif.